Nu
First
Nu.
New.
NuSpira · A New Inspiration in Coffee.
Born from resilience. Built for better mornings.
NuSpira (new-SPEER-uh) means New Inspiration. Nu means new. Spira is rooted in the Latin inspirare — to inspire, to breathe new life into. Together, the name reflects our mission: bringing new inspiration to wellness through a ritual people already love.
“We did not want to replace the coffee ritual. We wanted to make it work harder for real life.” Mark & Kat Sterling · Co-founders
Atlanta, Georgia
The Name
Two words. One mission.
More than a name, it is the idea behind everything we are building: new inspiration for wellness, beginning with a ritual people already love.
Sp
Then
Spira.
From the Latin inspirare — to inspire.
N
Together
NuSpira.
(new-SPEER-uh)New Inspiration.
2022
The reset
A hard season became a new beginning.
In 2022, life forced us to reset. After years building careers in sales and healthcare operations, we suddenly found ourselves asking a very different question: what could we build together that could create a better future for our family and genuinely improve an everyday habit for others?
The answer started with coffee. It was familiar, daily, and deeply personal. But many functional alternatives asked people to trade away the taste, simplicity, and ritual they already loved.
So we put our experience, savings, and belief behind a simple idea: keep the coffee ritual people love, and find a better way to bring wellness into it.
That idea became NuSpira: New Inspiration.
What we refused to compromise
Built for coffee drinkers, not just wellness insiders.
Every decision came back to one question: would you look forward to your next cup?
Real coffee taste
An Arabica coffee base designed to preserve a familiar, satisfying ritual.
NUCORE 6™ formulation
NuSpira’s signature core blend of six organic mushrooms, intentionally designed to bring meaningful wellness support into the coffee ritual.
Made for real life.
Single-serve sticks that prepare quickly with hot or cold water, no equipment or complicated routine.
The build
One cup became a growing community.
August 2024
NuSpira launches in Atlanta
One product, two founders, and a commitment to build around the customer.
2024–2026
The ritual travels
Customers, community events, partnerships, and conversations shape what comes next.
May 2026
Selected for Walmart Fast Pass
NuSpira earns the opportunity to prepare for a Bentonville presentation.
October 2026
The next chapter: Bentonville
The 1,000 Cups campaign is building community proof one first cup at a time.
You are part of what comes next
A better ritual is built one cup at a time.
What started as our new beginning has grown into something much bigger: a community of people looking for a better way to start their day. Every cup, every customer, and every person who shares NuSpira becomes part of what comes next.