Real coffee taste
An Arabica coffee base designed to preserve a familiar, satisfying ritual.
Our story
We bet on a better daily ritual.
NuSpira began with a reset, a kitchen-table decision, and one belief: wellness should fit into something people already love.
“We did not want to replace the coffee ritual. We wanted to make it work harder for real life.”Mark & Kat Sterling · Co-founders
Atlanta, Georgia
2022
The reset
A hard season became a new beginning.
After years leading sales and healthcare operations, we stepped away from the lives we knew and asked a more personal question: what could we build that genuinely fits the way people live?
The answer started with coffee. It was familiar, daily, and deeply personal—but most functional alternatives asked people to trade away the taste and ease they already loved.
So we put our experience, savings, and belief behind a simpler idea: coffee first. Benefits always.
What we refused to compromise
Built for coffee drinkers—not just wellness insiders.
Every decision came back to whether someone would actually look forward to making it tomorrow morning.
Thoughtful formulation
A blend of six organic mushrooms, clearly identified and paired with coffee.
Made for real mornings
Single-serve sticks that prepare quickly with hot or cold water—no equipment or complicated routine.
The build
One cup became a growing community.
August 2024
NuSpira launches in Atlanta
One product, two founders, and a commitment to build around the customer.
2024–2026
The ritual travels
Customers, community events, partnerships, and conversations shape what comes next.
May 2026
Selected for Walmart Fast Pass
NuSpira earns the opportunity to prepare for a Bentonville presentation.
October 2026
The next chapter: Bentonville
The 1,000 Cups campaign is building community proof one first cup at a time.
You are part of what comes next
A better ritual is built one cup at a time.
Try NuSpira for yourself, or follow the community helping us carry this Atlanta-born brand toward Bentonville.